Governor Brown in May 2013 admonished speakers at a conference that NASA Ames Silicon Valley hosted at Sustainability Base. After NASA scientists and world-renowned climate researchers delivered their remarks, Governor Brown took the stage and called for new and fresh approaches to slowing the rate of climate change.
In February 2014 NASA hosted another climate change event, Sustainable and Resilient California. Again a top California official—John Laird, Secretary of Natural Resources, was on the speaker’s roster. However, this time NASA added artist Michael Killen to the roster; and his 24′ x 5′ paintings “Sustainability” and “Resilience” were displayed in the lobby to greet attendees. It also displayed his paintings “California After Don Quixote” (10’x 6′) and “Water Water Everywhere and Not a Drop to Drink” (8′ x 4′) as a backdrop to the speakers. Clearly NASA’s response was to apply art to communicate about the impacts of climate change and to appeal to the emotions of the audience.
This video reports on the event.
Contact: MIchael@Killen.com
Governments, foundations, Universities, and other organizations' Climate Change Action Persuasion Strategies have made progress appealing to people's logic. 